Top 5 Business Apps on iOS in Kenya - Q4 2023

In the fourth quarter of 2023, the top 5 business apps on the iOS platform in Kenya displayed notable trends in downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive overview of these metrics.

WhatsApp Business maintained a consistent presence with weekly downloads fluctuating between 1.5K and 2.3K. Active users saw a slight increase from 27.4K to 28.5K, indicating steady engagement throughout the quarter.

Zoom Workplace showed variability in weekly revenue, peaking at $682 in late October and maintaining a range between $147 and $500 for most of the quarter. Weekly downloads started strong at 1.2K but tapered off to 665 by the end of December. Active users experienced a decline from 8.4K to 6.4K over the same period.

LinkedIn: Network & Job Finder demonstrated a robust weekly revenue, peaking at $5.6K in late September and maintaining figures around $4K to $5K. Downloads remained stable, averaging around 850 per week, while active users showed a slight decrease from 26.4K to 23.8K.

Microsoft Teams saw weekly downloads ranging from 951 in early October to 295 in late December. Active users decreased from 4.5K to 2.9K over the quarter, reflecting a downward trend in engagement.

LinkWorldVPN experienced a varied download pattern, starting at 1.1K in late September and fluctuating, ultimately ending at 490 in December. Active users remained relatively stable, increasing from 3.5K to 3.6K.

For more detailed insights and analytics, visit Sensor Tower.